Our concern with the very encouraging charts below is that it is easy to join the group today, as there is no requirement to have a granular plan as to how you achieve net-zero. Many of the companies on the list may have the best intentions, but to get to their targets many need technology advances that are at best in laboratories today, and many need pricing structures – either incentives or penalties that make the right path forward more obvious. A lot of this does not exist today and the timeline to getting some of it done is being extended by political log-jams and differences of opinions. As time passes, the 100 or so companies that have signed the pledge are going to have to, at a minimum, explain what they are going to do and shortly thereafter, start committing capital.
